Website Research

As soon as you click onto Rudimental website all that comes up is there name with tabs running along underneath it. The tabs include news/blog, live, videos , music and store, along side the tabs they have links to all social media such as Spotify and sound cloud which lets the fans access their music and links to twitter and Facebook to allow fans to communicate with the band and follow their movements. Along the bottom they have a tab to allow fans to sign up to the site to receive emails about Rudimental.

The news/blog tab shows where they will be performing and on what dates and also lets you see what Rudimental and their fans have been saying. Clicking on the Live tab allows fans to buy tickets for upcoming performances and diverts you to a ticket site, on the videos tab fans are able to view all the videos they have made and also the most recent one so they are promoting it. The music tab allows fan to listen to music they have released.

The store tab takes you onto another page and the style of the page is consisitent with the home page as it is staying with the similar colours and fonts.  The merchandise they offer are clothing and accessories such as bags, there are no pictures of rudimental or information about them this may be because there are a band that are more focused on the music rather than a 'brand' like other artists such as pop artists. The navigation is easy and simple to use however it seems a bit to simple