Friday 6 March 2015

Website Research

On the home screen of Madonna's website there is a large picture of her that the reader cannot miss on the picture there is writing saying 'Rebel Heart Tour' which is her recent tour as she has recently released a new album, so immediately we see that the website is focusing on promotion.





On the top left of the screen there is a tab with a list of choices to choose from, there is tours, news, album, community. This allows the reader to have immediate access to Madonna and for fans to buy merchandise, see when she is on tour and also if you click on the community tab it leads to a forum where fans can discuss Madonna.




On the top of the home screen it has various tabs which are related with signing up to the site and the newsletter it also offers fans a chance to download the Madonna mobile app which is again promotion, they also offer a long list of social media links to Madonna such as twitter, Instagram, Facebook and her YouTube channel.


As you scroll down the page the first thing that is shown is her live twitter feed and instagram posts, we then see large images of Madonna promoting her tour allowing the fans to read more about when the tour starts and where she will be performing, then below Madonna's new single 'Living For Love' is being promoted on one side the remix and the other is telling the fans to watch the video.



As we scroll down we receive more information about Madonna rather than promotion, the site is telling us to follow her on snap chat which is a new social media craze, it also shows us a link to a statement from Madonna after a incident that happened involving a hacker, which allows the fans to feel like they have a personal connection with her.

The style of the site is very consistent throughout the site with only slight changes such as pictures, the site allows fans to buy merchandise such as clothes and music it also offers fans a chance to sign up to her newsletter and also be able to watch her new music. the navigation around the site is very simple and easy to use.






















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