Influential Website

As soon as the home page comes up there is a series of large images of the artist the first image is of Taylor with the name of her new single written across in clear font, it offers the fans a chance to watch the music video of the new single b clicking on a button below, the second image is a different image of Taylor and its is promoting her new upcoming world tour it offers the opportunity to buy tickets, the third image is a picture of Taylors album '1989' which was recently released and it is offering fans the chance to buy it.

As you scroll down there are various images of Taylor that have been taken when she is on tour, out with her friends and at award shows I like this as it makes fans feel they have a personal connection with the star and this is important especially with Pop artists as the majority of their fans are young. The pictures also are a continuous theme from the album, as in the album there are personal photos. Below there is information given about what Taylor has recently won or where she has performed this is updating the fans. At the very bottom of the page there are links to Taylors social media site and the chance to follow her on twitter.

At the top of the page it offers the fans a chance to sign up to the website so they can receive regular emails about Taylor. There is an 'about' tab that lets fans read what she has won and how she has become a global superstar. The other tabs include news, media, events, music, Taylor connect and store. Media tabs offers fans a chance to watch all of Taylors performances and music videos she has made, events tab allows fans to see where she will be preforming on what date, it also links to a ticket website, the music tab allows fans to listen to all of her albums and also along with the lyrics. 'Taylor Connect' allows all fans to chat with each other about Taylors new music and events.
The store has everything from clothing to phone cases, some of the merchandise are related to the music so they have the title of the song printed on the front.

The style of the website is consistent throughout and doesn't change drastically, the colours are light colours with the use of white, blue, pink and red. The red colour is a must for the website as Taylor is associated with wearing red lipstick.