Disappearing Behind The Pole

We had to learn various techniques so we could use them for our music video if we wanted to, one technique was learning how to make someone disappear behind an object.

lip syncing practise

For our music video we needed to learn how to lip sync properly along to the song so we don't have any problems in the future when editing.

Lighting Practice

In preparation for our music video we had to practice the use of lighting so we knew how to use it for the future



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Practise Album Cover

Using my photoshop skills that i have learned, i have made a practise album cover to show that i am able to do the real thing. I put two pictures together and added the text.

Intertexuality

Inertexuality refers to the relationship between media and other texts such as popular stories (Romeo and Juliet) and films (twilight). Using intertexuality helps the audience create their own theory towards the music video and helps them get a better understanding of it. By using intertexuality the artist will also be able to gain more 'fans' or 'views' because it may be a soundtrack of a popular film/book or it may have reference towards a story, for example in Pharrells song 'Happy' he will gain a lot of views from a younger audience than usual as it is the soundtrack for the 'Desicable Me 2' movies.





Another example of intertexuality is Iggy Azaelas 'Fancy' this refers to the popular film 'clueless'



A good example of intertexuality towards a story is taylor swifts 'love story'
this song is all about romance and love between a woman and a man. The story of Romeo and uliet insantly springs to mind when thinking of love which is why the video is based around the popular play. Referring to the very popular play is a very smart idea as it will make the video much more memorable and will gain a popular amount of views.





The scenes in the video also refer back to 'Romeo and Juliet'

   

Taylor has recreated the scenes from the play , she is in a huge castle and she is wearing a corset showing the time period that the video is set in, these are huge links to the play and we can tell from this that taylor is Juliet. Also the man is wearing a blouse which tells the audience that he is Romeo.

Album Covers

After looking at a variety of album covers from different artists i found the typical features if an album cover include

FRONT

• The artists name
• The name of the album
• An image of the artists (usually a close up of the face)
• A font or effect that stands out 

On the the front of album covers the majority of them will have a close up image of the artist, this is so the audience who is buying the album connects with the artist and feel like they know them on a personal level. This will increase sales and earn the artist more money.

Some album covers dont inlcude the typical features of an album cover:

   BACK

• The track list 
• Some Images 
• Possibly the name of the artist again or an image of the artist

The back of album covers usually have no images  or if they do they only have simple and one or two images. The font of the track list is always a different and unique font possibly relating to the genre of the album, the track list is always clear and spaced out to separate the song names 

Institutional Information                                            

• The bar code                                               
• Song writers/producers
• Record label
• Members of band
• Copyright
• featured artists

   Spine

• Artist
• The title
• Reference number
• record label

Inside the Album

• The song lyrics to each one
• thank you messages 
• images of the artist 

What is the Purpose of an album cover?

• To increase money being earned
• Attract the audience to buy
• To show the genre of the album

Process of photoshop

1) Removing Blemishes

 

                                                                           2) Filters

                                     
















3) Adjusting and Lighting

       4) moving images











                                              


    5) Adding Images

Objectification of Men - Jlo 'I Luh Ya Papi'

       

In today's music industry the majority of videos made, women are always being objectified for the
'male gaze'. Jennifer Lopez obviously has noted this and decided to switch it completely to the males being objectified which is rarely seen in female artists music videos.


When the video begins to play, we see Jlo sitting with her friends talking to what seems to be her 'video director', he is suggesting different ideas where to shoot the video which seem to come across as very simple, one suggestion is a water park maybe suggesting that Jlo will be dressed in a bikini so the woman is being objectified, however the girls make it clear that if this was a male artist he would have girls dancing around him in little clothing with champagne, this leads to the girls saying why cant the males be objectified for once and then the song begins to start.

                                                                                         
In the the first shot when the music begins we see Jlo sitting on the end of a bed with two half naked men lying down behind her, this shows us the power she has over them because of her body language and also the fact that she is fully clothed and the men are not.










In this mid - shot Jlo is purely the focus but within the frame we see half naked men surrounding Jlo and they are standing in a way as if they are waiting to be told what to do by the women, we also see in the bottom left and right corner of the frame the shoes of women giving the impression that they are laying down and then men are serving them.
                                             











Throughout the video the men are always half naked and never fully clothed, in this shot Jlo is again clothed and seems to be showing off the men along side her, there is also more than one man again suggesting the power she has over them. Showing off the men's bodies makes them become objects for women to admire and gain pleasure from this.





                                                                                       
                                                                                 


                                                   
These two shots are a perfect example of the female dominance over man in this video, in the left  picture (mid- shot) the women are in the centre of the frame with the men dancing around behind, with the women being in front of the men it shows that the men follow the women and know their place, the women are also wearing all white with again not much skin showing in comparison to the men. In the right picture we see the male being exposed by one of the women and Jlo looking on, again showing that the females are in control and can do what they want and giving the female audience pleasure, in the left picture the men have glasses on this allows the females to focus on the body.

In this  video Jlo has been very clever as she has obviously noticed that women are always objectified in videos, so she decided to switch it up and has made the males be objectified and be seen as simply a object that is in her possession for people to admire which is rarely done.

Objectification of Women - Lil Wayne ' Lollipop'

Lil wayne has a reputation for his videos being objective to women. In this video he lives up to this reputation and the shots involve women half naked and his lyrics to the song are all about women giving sexual pleasure to a man.


                                                                                   







At the beginning of the video we see lil wayne and another man begin to get ready, they change from casual clothing to smart suits, the change to the suits is to show they have power and are in charge. A limo pulls up outside and the two men and we see it is full of dressed up women showing the women are there for them only. After they enter the limo they embrace eachother as if they have won a prize, showing that they see the women as their winnings.                                                                                  












In this mid- shot we see the men are sitting down and the women have surrounded them and are practically sitting on them , this shows that they want the attention off the men and to the men their just their possessions. The men are fully clothed and the women are wearing skimpy sexual outfits to indicate that they are there to give sexual pleasure to the men and are seen as nothing but a 'sexy' that they can use for their own satisfaction.












This shot has lil wayne focused in the centre of the frame showing he's in control, in the background there are girls dressed provocatively with their cleavage on show, The girls are behind him because he sees them as his own so he's saying he's in charge and they are his. The girls are dancing along to the song and are seen as decorations.







                       
 The video cuts to a close up of a girl laying seductively in a pile of coloured lollipops, this obviously is relating to what the song is suggesting for the women to do and that the girl is inviting the lil wayne over so she can give him what he is singing about, The women are dehumanised and seen as sweets, something that everyone wants and enjoys.