Final Music Video

Music Video Analysis 'All About That Bass'

In the first shot of the video we see a close up of Meghans face, this is to introduce the audience to the artist, especially because she is also a new artist so the audience will not have see her face before. The first few seconds are close ups of Meghans face and she is also seen in two different looks so the video is adding variety from the off. Her make up is very simple and girly using lipstick and eyeliner to draw the viewers in and focus on her. The video then cuts to a long shot and we see what Meghan is wearing and we also see her dancers which are also dressed in pastel colours and very girly. We also see a quick shot of a man dancing also in girly colours which is intriguing to the audience because they want to know what his role in the video is.

We then see more scenes of the man dancing and giving off the impression that he doesn't care and we then begin to understand that he links in with the lyrics 'all about that bass' so he is saying he is a bigger man but he doesn't care. We now beginning to understand the video as it is in relation with the lyrics, we then then see a long shot of two girls, one girls is very skinny and wearing Clingfilm which is a thing to do that's known for losing weight and the other girl is wearing colourful clothing and isn't as skinny as the other girl but is more happier and giving her attitude which is relating to the lyrics and very endearing for the audience as weight in todays society is a big subject that women worry about.



The song is very light hearted and upbeat so they want the audience to connect with it through happiness and singing along to it. The colours used throughout the video are all pastel light colours and are consistent throughout the video which also gives off that feeling of fun and being girly. The video is really simple but it is so effective with the colours and the dancing that it uses. They have used green screen throughout the video to create the pastel coloured backgrounds. They have taken a risk using really similar backgrounds as they could lose the audiences attention as there's no variety however they have added variety in what the artist is wearing and the dancers.

In one scene we see Meghan in a room with a dolls house, which connects to the lyric 'You know I won't be no stick-figure, silicone Barbie doll' so the audience are following along with the message that the song is trying to get across but also having fun

Music Video Analysis 'This Is How We Do'

Music Video Analysis 'Swagger Jagger'

Goodwins Theory For Music Videos

Goodwin stated that the majority music videos seem to include factors of typical genre characteristics or the stereotypical factors of a genre, for example Rap videos will include women in bikinis or wearing little clothing and the rapper showing off expensive items such as cars and big houses. Pop videos will include very bright colours and be very creative and boy/girl band videos mostly likely have a dance routine.

There are always references to the notion of looking and in particular the voyeuristic treatment of the female body. The notion of looking includes both men and women portraying themselves seductively and looking into the camera directly, this is to make the audience feel like the artist is talking to them. The notion of looking can also be portrayed through the use of props for example cameras, mirrors, TV screen, magnifying glass. An example would be Mcflys "Five Colours In Her Hair" as the video is made to look like its being watched through a TV screen in parts of the video.

Voyeurism is selling a artist through sex appeal and is commonly used by women and not men.
A good example of this is Miley Cyrus, in many of her videos she mostly uses sex appeal, in her music video for 'Wrecking Ball' she is what seems to be naked swinging on a giant metal ball, she is using her sex appeal to get across to the audience the message of the lyrics.

In Mileys video 'Cant Be Tamed' she is locked up in a cage like an animal which again is relating to the lyrics of the song or could be related to how she feels to be famous as their is a big audience looking on at her.



Voyeurism can also be referenced through watching something happen from another point of view. This isnt commonly used in music videos as the majority of videos have the artist directly singing in front of the camera but it has been used, in Eminem's 'Love The Way You Lie'  where we see a story between two people play out without feeling involved in it.

Disappearing Behind The Pole

We had to learn various techniques so we could use them for our music video if we wanted to, one technique was learning how to make someone disappear behind an object.

lip syncing practise

For our music video we needed to learn how to lip sync properly along to the song so we don't have any problems in the future when editing.

Lighting Practice

In preparation for our music video we had to practice the use of lighting so we knew how to use it for the future



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