Goodwins Theory For Music Videos

Goodwin stated that the majority music videos seem to include factors of typical genre characteristics or the stereotypical factors of a genre, for example Rap videos will include women in bikinis or wearing little clothing and the rapper showing off expensive items such as cars and big houses. Pop videos will include very bright colours and be very creative and boy/girl band videos mostly likely have a dance routine.

There are always references to the notion of looking and in particular the voyeuristic treatment of the female body. The notion of looking includes both men and women portraying themselves seductively and looking into the camera directly, this is to make the audience feel like the artist is talking to them. The notion of looking can also be portrayed through the use of props for example cameras, mirrors, TV screen, magnifying glass. An example would be Mcflys "Five Colours In Her Hair" as the video is made to look like its being watched through a TV screen in parts of the video.

Voyeurism is selling a artist through sex appeal and is commonly used by women and not men.
A good example of this is Miley Cyrus, in many of her videos she mostly uses sex appeal, in her music video for 'Wrecking Ball' she is what seems to be naked swinging on a giant metal ball, she is using her sex appeal to get across to the audience the message of the lyrics.

In Mileys video 'Cant Be Tamed' she is locked up in a cage like an animal which again is relating to the lyrics of the song or could be related to how she feels to be famous as their is a big audience looking on at her.



Voyeurism can also be referenced through watching something happen from another point of view. This isnt commonly used in music videos as the majority of videos have the artist directly singing in front of the camera but it has been used, in Eminem's 'Love The Way You Lie'  where we see a story between two people play out without feeling involved in it.