FRONT
This digipak has bright colours on the front this is to let the audience know that the album songs will create a feeling a fun and will be light hearted. The pink clouds make the audience think on candy floss which is associated with theme parks, rides and having fun so this could be a sign of what the album is like.There is no writing on the front cover as Katy Perry is a big enough star and instantly recognisable. The artist in pictured centrally on the digipak looking like she has no clothes on and her facial expression is seductive which means that they are using sex appeal to sell the CD they sex appeal is mainly used to draw in male audience.
BACK
The background is exactly the same as the front cover picture however it is just split down the middle, the digipak has the same theme throughout. The track list is written in bold red writing which is clearly visible to the eye, the font colour is used as red is a bright colour and a colour we associate with 'sweets' which seems to be the theme of the album. The barcode is included along with the record label and producers of the songs.
Both discs are also very colourful with one looking like a doughnut and the other looking like a candy cane so they are sticking with the sweet theme. Inside the album there is a panel where the CD clicks into, the cover inside as the artist posing with two cakes so again using the sweet theme this is a good way to attract her fans as a lot of her fans are young children who enjoy eating sweets so they associate the enjoyment of sweets with the album
No comments:
Post a Comment