In today's music industry the majority of videos made, women are always being objectified for the
'male gaze'. Jennifer Lopez obviously has noted this and decided to switch it completely to the males being objectified which is rarely seen in female artists music videos.
When the video begins to play, we see Jlo sitting with her friends talking to what seems to be her 'video director', he is suggesting different ideas where to shoot the video which seem to come across as very simple, one suggestion is a water park maybe suggesting that Jlo will be dressed in a bikini so the woman is being objectified, however the girls make it clear that if this was a male artist he would have girls dancing around him in little clothing with champagne, this leads to the girls saying why cant the males be objectified for once and then the song begins to start.
In the the first shot when the music begins we see Jlo sitting on the end of a bed with two half naked men lying down behind her, this shows us the power she has over them because of her body language and also the fact that she is fully clothed and the men are not.
In this mid - shot Jlo is purely the focus but within the frame we see half naked men surrounding Jlo and they are standing in a way as if they are waiting to be told what to do by the women, we also see in the bottom left and right corner of the frame the shoes of women giving the impression that they are laying down and then men are serving them.
Throughout the video the men are always half naked and never fully clothed, in this shot Jlo is again clothed and seems to be showing off the men along side her, there is also more than one man again suggesting the power she has over them. Showing off the men's bodies makes them become objects for women to admire and gain pleasure from this.
These two shots are a perfect example of the female dominance over man in this video, in the left picture (mid- shot) the women are in the centre of the frame with the men dancing around behind, with the women being in front of the men it shows that the men follow the women and know their place, the women are also wearing all white with again not much skin showing in comparison to the men. In the right picture we see the male being exposed by one of the women and Jlo looking on, again showing that the females are in control and can do what they want and giving the female audience pleasure, in the left picture the men have glasses on this allows the females to focus on the body.
In this video Jlo has been very clever as she has obviously noticed that women are always objectified in videos, so she decided to switch it up and has made the males be objectified and be seen as simply a object that is in her possession for people to admire which is rarely done.
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