Songs and Image
After not being in the media spotlight for a while miley shocked the world when she released her new single ' We Cant Stop', this got the whole world talking about her in a split second because everyone knew her as a children's television star and role model and in the song she is singing about taking drugs, sex and partying. Her lyrical themes today are all about sex and relations and taking drugs and alcohol and in past years before her image change her lyrical themes were about childish love stories, were inspirational to children and energetic. So after 'Hannah Montana' finished miley would've discussed her image change with her team and they would've advised her to go ahead with it as it will put her in magazines, online, TV and the more controversial the more people will listen to her songs.
Record Covers
Mileys record covers have transformed from 'sweet innocent girl next door' to 'grown up, rebellious and sexy'. This is because miley has had to appeal to specific audiences, when her covers featured her portraying a sweet girl this is because she had young children admiring her and her character 'Hannah Montana' so in order to keep her fans and her TV show running every cover had to be innocent. When her children's TV programme came to an end she could then be herself or be more 'adult' as she didn't need her young fans, for her type of music she needed to find a much older audience ( 16+0).
Media Coverage
In order for Miley to sell records she needs to keep herself in the media which she hasn't found very hard to do. Miley was all over the magazines and online when she teamed up with music start Robin Thicke to perform at the VMAs where she provocatively dance on him who at the time was married and is a lot older than her this was very smart as she got the whole world talking. Miley also uses twitter (social media) to interact with her 18.5 million followers and promote any music, interviews she has done. At the most recent VMAs she won an award but instead of collecting it herself she got a young man to accept it and in his speech the audience found out that he used to be a homeless man the miley took off the street so again she was talked about all over the world.
When performing miley doesn't hold back she is bold, creative and makes sure the audience goes home remembering it and her music videos are exactly the same, when her video for ' we cant stop' was released it had millions of hits within the first couple of hours as it was interesting and crazy and it currently has around 450 million views.
For Miley to be as big as she is she needs a team around her such as a manager, stylists etc
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